rebranding

I have an idea I want to run by you guys. I’m thinking about giving C&S another little facelift…

As you know, Hanna Seabrook of Gadabout gave my site a much needed makeover last year, and while I absolutely love the new look, lately I’ve been feeling like I’ve outgrown my header and maybe even the name Chevrons & Stripes! Does that sound crazy? I’m toying with the idea of using the logo Sarah T. designed for me as a new header and completely rebranding. This would mean I’d have to forward C&S to a new domain as well as change all of my social media handles (facebook, twitter, instagram, pinterest, now vine, the list goes on forever!) and a whole checklist of other things.

So the question I pose to you is, would you do it? Have have any of you rebranded your own blogs? What was the experience like? Apologies for bombarding you with questions but I’d love any advice you’d be willing to share on the matter!

image//refinery29

 

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  • Meredith at Map and Menu

    In 2011 I rebranded my photography business of two years to my name and I’ve never looked back! At the time it seemed a little daunting for all of the reasons you mentioned above, but in the end, it was so worth it! I’m now much more confident when speaking about my business, as I don’t feel the need to explain the name anymore. That alone had a huge impact on me as a business owner! Best of luck, Sarah. It’s certainly not an easy decision to make.

  • http://twitter.com/nikkirap Nikki Rappaport

    Do what feels right to you. We love you no matter what and will keep following along no natter what you call yourself :)

  • http://www.dreamsandjeans.com/ Alex

    breanna has written a bunch about this – this post might be helpful http://blog.imbreannarose.com/social-media-crossroads/

  • http://talesfromthesouthla.blogspot.com/ Maria Larsen

    Because my blog is fairly new I went ahead and decided to rebrand my site with a new name and look. It went over fairly well, and I’m in love with everything about it now.
    xo, Maria

  • http://bedknobsandbaubles.com/ Jessica

    I actually switched names and platforms. I lost a lot of readers in the process and am trying to rebuild readership, but the old blog didn’t suit me any longer. Just do whatever keeps you inspired. :-)

  • http://twitter.com/livesimply Annie

    I didn’t do a rebranding, however I did transfer over my whole site to a different url/ platform, lost my whole subscriber list as well as the stats I had racked up on my previous site. In the moment it was definitely a hassle and very stressful to feel like I was willingly setting myself back so far. But in the end, it was so very worth it. I think it’s a two steps forward one step back kind of deal– it may feel like you’re starting from scratch and making it much harder for yourself, but the truth is that when you get the new site that you feel like really reflects you and your style, it will be well worth it.

  • http://www.rebeccaatwood.com/ Becca Atwood

    I love that idea! I think you should definitely do it as this blog is really about you and your taste as an interior designer. The logo Sarah designed for you is classic, and can be updated in time if you ever feel like it. I think switching names and platforms can be tricky, but I do think people will follow you to your new site. I have heard that a lot of people do lose readers this way though. Another idea is that when you do launch your interior design/business website you could just keep the blog as chevrons and stripes. I decided to launch an entirely new site and leave ‘extraordinary wonders’ behind, but I didn’t have a huge following and my social media links were all based on my name already. I look forward to seeing what you decide to do!

  • Krisztina Williams

    It is quite a task but worth it if you need to re-brand. You really have to ask yourself why you want to…especially how will it help with success in the future, considering which earnings you want to achieve, like a book or e-course or various sponsorships. I wanted to overhaul my brand last year to promote myself as a lifestyle brand so I could incorporate more of the things I love like entertaining and style (with future affiliate sponsors and entertaining books in mind), so I completely overhauled The Blog Entourage to my own domain with my name as the domain and my niche blogs promoted as “my blogs” on that site. I was scared but my stats are already back up to where they were and I didn’t lose a lot of readers. And the ones who stuck around are more excited than ever about my content and future books. And all of that combined gives me so much joy and motivation to work hard every day. I would just really stress that you should sit down and settle on exactly how you want to rebrand so that you’ll only do it this once. Redesigning is always important to keep things fresh, but the blog name, domain name, and logo should be as permanent as possible for the sake of brand recognition. Brainstorming with a business plan in mind can really help. Sorry to go on and on. I’m a bit into branding. Best of luck to you!

  • W. Pate

    I say definitely do it. It makes since to make the transition now and not backtrack and do it later as I think it’s inevitable due to the launch of the S.L. company website. I did a similar thing about four years ago and it went smoothly since I had all the web traffic basis cover. It can only be a good thing Sarah!

  • http://twitter.com/maebad Mae Badiyan

    DO IT! DO IT! I rebranded my blog (to just my name/under my main website) and it’s the best thing I did. It was a pain! But, totally worth it. Now everything run smoothly, my name is my brand, and I have consistency. Good luck!

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